Tuesday, June 30, 2009

Fashion before and after World War II


Most people assume that fashion is meaningless waste of time but in reality fashion is not that lame. Psychology, sociology and economy all affect fashion and cause it to change gradually. Throughout the history we see fashion and trends changing, each time having legitimate reasons.

How did one of world’s biggest war changed fashion globally?

Before World War 1, women were dressing up more masculine or wearing long skirts that didn’t show any figure. By the 1920’s skirts got shortened and became above the knee and by the 1930’s women were wearing pants.

After World War 2, fashion industry was shaken with this economic fallout. Paris lost its monopoly due to the competition around the world. New York, London and Italy became part of the global fashion industry. In 1946, Christian Dior opened a couture store and sold his first collection at 1947. Dior abandoned the masculine look, and tried to emphasize the femininity in his clothes.F

That was the major change that occurred after WW2. History redefined fashion and war affected the industry. There was lack of fabric resources for textile industries so skirts become shorter and bikinis were invented. As you can see, economy affects fashion and trends more then we think. People started dress well for paying much less than they did before. By 1950’s working class women population grew and dress suits became popular. “Padded shoulders” were used to give women a more masculine look at the business world. Casual sweaters and pants became common. Leather jackets became popular among rebellious teenagers, which led to the fashion trends in 1960’s. Sex appeal was important and designers were emphasizing woman’s curves.

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